All Posts By

Jonathan Welch

Gen Z & Morality

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I want you to know who your teenager is and the world they live in. I’m a Millennial, and I can tell you, Gen Z, your teenager, sees the world differently even than us Millennials. I’m sure you’ve already seen the ways your teenager sees the world differently than you too. If you haven’t heard…

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Generation Z & YouTube

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You want to understand your teenager; your teenager wants you to understand them. I want to help you understand your teenager. To understand your teenager, I want to give you a glimpse inside the mind of your teenager. I want to help you see how Generation Z uses social media – particularly YouTube. Did you…

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The Cultural Translator

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Have you ever been mid conversation with your teenager and wondered what in the world they are talking about? What’s a dab? Did you just say ‘yeet’? Wait, what are we doing next ‘fortnite’ and when did you start using that word? These are just a few of the examples that come to mind, that…

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